How it works
- In: The portfolio, every community or unit
- In: Approved photography, already signed off
- In: The new brand, name, signage, standards
- In: The originals, kept for disclosure
- Step 1: Read. every listing, on every site
- Step 2: Board. the portfolio in one view: what has to change
- Step 3: Edit. Name and signage: only where it is real; Season and light: the place unchanged; Copy: in the image's own type
- Step 4: Prove. a receipt per image, the original kept beside it
- Step 5: Approve. your brand lead signs off
- Out: Rental listing sites, every community
- Out: Stay platforms, every unit
- Out: Your own site, the same approved file
- Out: Originals on file, ready to disclose
Ten days, on your own listings
Frame · days 1–2
We read the acquired portfolio across its sites and name the one doubt, usually how much can be edited and what needs a new shoot. You get a written go or no-go, and it can be an honest no.
Prove · days 3–10
Rebranded images for a first set of communities or units, each with its receipt and its original, and the portfolio board showing what is done and what is left.
What we will not do
- Add an amenity or a feature that is not there.
- Hide damage or a flaw.
- Lose an original.
- Draw the property.
The stay platforms remove photos edited to hide flaws or add amenities. We refuse those edits before anything is painted, and every original is kept for disclosure.
Who we work with
- Marketing and brand leads
- Integration leads after an acquisition
- Listing quality and supply teams
Also for
Start with one listing
Send us the listing you would change first. We will tell you what we would do with it, and whether a sprint is worth it.